Adam, a national media strategist and the first Edward R. Murrow Senior Fellow at Tufts University’s Fletcher School, has been producing award-winning work for candidate, corporate and advocacy campaigns across America and Latin America for nearly four decades.

Adam joined national public affairs powerhouse Ballard Partners in late 2019 as the Partner in charge of the firm’s creative and media division, Ballard Media.


Adam provides timely commentary on current events for FOX News, CNN, and MSNBC.




Tufts/fletcher edward r.

murrow fellow

Credited by Fox News with projecting the GOP’s “road map to success” in 2014, Goodman was the columnist credited two years later with predicting the Trump victory months before the finish line (see “The Rizzo Factor” Newsweek/The Daily Beast 6/16/16).


That same year Goodman was selected as the first Edward R. Murrow Senior Fellow at Tufts University’s prestigious Fletcher School, America’s oldest graduate school devoted exclusively to leadership in international affairs, public policy, business and diplomacy. In the fall of 2018, Goodman was named one of “Florida’s Most Influential Business Leaders” for his impact and his success.


In late 2019, Goodman announced he had joined Washington/Florida government affairs powerhouse Ballard Partners to lead their media group.  Ballard clients include Amazon, the Motion Picture Association of America, PhRMA, Uber, Major League Baseball and the PGA.


Credited by Roll Call with producing some of the nation’s best political spot work. Goodman’s client roster includes winning campaigns for more than three dozen candidates for the U.S. Senate and Congress; several Governors, and more than 100 Floridians from Jeb Bush, Pam Bondi and Philip Levine to more than a dozen members of Congress, five State Senate Presidents and two House Speakers.  Adam’s television and creative work has been honored throughout the industry with numerous Addys, Tellys, Hermes, and Pollies,

Adam Goodman has worked with hundreds of individuals, corporations, associations, and non-profits across the nation and the Americas.  Here is a short list of some of them:



John McCain

Rudy Giuliani

Christie Todd Whitman

Johnny Isakson

Thad Cochran

Pete Wilson

Jeb Bush

Pam Bondi

Charlie Crist



Philip Levine

Mario Diaz-Balart

Vern Buchanan

Dan Webster

Ander Crenshaw

David Jolly

Will Weatherford

Joe Negron

Bill Galvano

John Thrasher

Don Gaetz

Rob Bradley

Aaron Bean

Travis Hutson



US Chamber of Commerce


FL Chamber of Commerce

Florida Hospital Assn

Florida Health Care Assnv

Barbara Bush Foundation

U.S. Humane Society

American Cancer Society

NYC & Company

FL Coalition Against Domestic Violence



Hard Rock

Seminole Tribe of Florida

Home Shopping Network

Walton Family Foundation

Bacardi & Company

National Football League

University of South Florida

USF Health

St Petersburg College

Mazda Road to Indy

Health Management Associates

Wellcare Health Plans

MBIA, Inc.

Bright House Networks


Goodman, named by Florida Trend as one of “the most influential Floridians” and among the state’s “500 most influential business leaders”, has worked with business, academic and political leaders in 46 states and 5 nations.

Adam has published columns in Newsweek’s Daily Beast, The Washington Times, and Tampa Bay Times; and has been cited by The Wall Street Journal, New York Times, Washington Post, Politico, The Hill, GQ, and Variety among others.


Goodman’s corporate, institutional and academic clients, past and present, include: The National Football League, The Walton Family Foundation, Mazda’s Road to Indy, the University of South Florida, The City of New York, the Seminole Tribe of Florida/Hard Rock, Bacardi.


Dubbed a “media icon” by the Tampa Bay Times, Goodman has worked with screen and television celebrities on behalf of issues and causes, from Robert De Niro and James Earl Jones to Katie Couric and Bob Barker.


Goodman, married with two children, lives in Tampa Bay but is frequently seen in Washington DC where he is working to promote political and constitutional reform to improve trust in government.


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